Archive for August, 2014

In our post today, we’re going to talk about how to create awareness of your business using free website templates.

Creating a website from scratch can no doubt seems like a scary prospect. However, you’ll be glad to know that there are tools out there that make this as easy as pie. The tool is free website templates. Now I know what you’re thinking…”if its free, it must be poor quality”. However, you may be interested to know that many free templates are really attractive & have great appeal – as much as many high-priced templates do. Installing the templates is easy as pie as well. Everything is pretty much done for you to make it as simple as possible for you to set up your very own site.

So why do many designers offer these high quality templates for free?

Well, in most cases, these designers will offer other paid services that they would like you to try. These services will relate directly to the free product they’re offering. So in this case, where they offer free website templates, they may also provide a hosting service which is a paid service & this is where they make their money. Its an age old strategy when it comes to making money – you offer a free service/product to entice your customers – then you hit them with a related paid service/product. Now its essential for their business that this free service is of a high quality. If its a poor quality product, they wont get any interest in their paid product. No interest equals no money. Furthermore, this will damage their reputation to other potential customers.

Before signing up to try the free templates, always read the terms & conditions so that you know what to expect. Don’t forget to find out if there are any limitations on the product (i.e. you may only be able to use the template in certain situations. Deviating from this could cause legal problems with the designer because you have breached the terms & conditions.). This is perfectly understandable from a business perspective. For example, if you’re promoting a site which may be deemed unethical or illegal (i.e. illegal music downloads) then the last thing the designer wants to see, is his design being used on this illegal site. This has the potential to severely damage their reputation & integrity.

When using a designers free template, its always a good idea to let other people know about the designers site. Doing so, creates potential traffic & customers for the designer and you may even get paid a commission if these visitors take up the paid service as well. As a thank you, some designers will also offer to do some custom re-designing for you so that the template better suits your needs. Remember, in the world of internet marketing, if you do a favor for someone, very often you’ll get a favor in return. That’s how online business survive…you build relationships!

As we touched on earlier, always always read the terms & conditions. Some designers may want something in return for you using their template. Read the conditions & ensure you don’t get caught out with anything (i.e. free for the first 30 days, then a charge of $9.99 a month).

If this is your first time setting up your very own website & you’ve just downloaded your free template, make sure you get offered a great customer service as well. More than often, this can make a difference between setting up your site with the template within a day or taking a week! Great customer service should be flexible (i.e. more than one means of contact). Make sure there are other methods of contact as well such as; supplementary email address, telephone number, Skype etc.

On a related point, once you’ve got your template, make sure you choose a hosting account which will allow you to host an unlimited number of websites. Thing big. You want to turn your online business into a money-making machine after all!

Effective Methods of Selling Online

There are various ways of generating a viable income through online sales. However, certain methods of selling may not be appropriate for you. To increase your chances of success, you should choose a suitable niche. The following are two of the most effective methods of selling online:

Online auctions

Most people are familiar with eBay and other online auction sites. However, one of the biggest obstacles to effective selling on the internet is generating traffic to your website. If you market your products through an online site like eBay, you won’t have worry about generating visitors. You will only need a quality product with the right price tag and the auction site will do the rest for you. This will significantly reduce your workload, allowing you to do other things.

Online selling through auction sites involves various factors. For instance, you will need to develop a detailed inventory of the products you intend to sell. In most cases, the people who become experts at selling their goods through online auction sites are the ones who started out by selling a few items from their cluttered garage. They simply wanted to make some quick cash but ended up exploring better opportunities. They also realized that they could make wholesale purchases and resell the products on a larger scale. In addition, they saw a potential market in garage and lawn sales, where they could find goods that were suitable for their own auctions.

Your own web store 

Setting up your own Web-based store is always a good idea. It is considered to be one of the most viable methods of selling online. If you intend to introduce a huge number of the same products, you should definitely consider setting up your own store. This is because you will have more control over how your products are presented, which is not the case with auction sites. However, you will still have to generate visitors to your site. This can prove to be quite a difficult task for some.

Your web-based store will most likely require a shopping cart and some method of payment. You will also have to organize the site based on the goods you want to sell. One major advantage of a Web-based store is that it allows you to avoid the listing fees and costs that come with using another company’s site to market your products.

One of the most important things to remember about a Web-based store is that you will be responsible for generating traffic to your site. This is usually a strenuous and costly undertaking.

Online selling involves a learning process. You can’t perfect your skills overnight. Online auctions and Web-based stores are just some of the many ways to generate revenue on the internet. However, the most important thing is to get started, regardless of which option you choose. You can start making money right now by simply learning how to sell online. After some time, you will be able to grow your business into a full time job.