In our post today, we’re going to talk about how to create awareness of your business using free website templates.

Creating a website from scratch can no doubt seems like a scary prospect. However, you’ll be glad to know that there are tools out there that make this as easy as pie. The tool is free website templates. Now I know what you’re thinking…”if its free, it must be poor quality”. However, you may be interested to know that many free templates are really attractive & have great appeal – as much as many high-priced templates do. Installing the templates is easy as pie as well. Everything is pretty much done for you to make it as simple as possible for you to set up your very own site.

So why do many designers offer these high quality templates for free?

Well, in most cases, these designers will offer other paid services that they would like you to try. These services will relate directly to the free product they’re offering. So in this case, where they offer free website templates, they may also provide a hosting service which is a paid service & this is where they make their money. Its an age old strategy when it comes to making money – you offer a free service/product to entice your customers – then you hit them with a related paid service/product. Now its essential for their business that this free service is of a high quality. If its a poor quality product, they wont get any interest in their paid product. No interest equals no money. Furthermore, this will damage their reputation to other potential customers.

Before signing up to try the free templates, always read the terms & conditions so that you know what to expect. Don’t forget to find out if there are any limitations on the product (i.e. you may only be able to use the template in certain situations. Deviating from this could cause legal problems with the designer because you have breached the terms & conditions.). This is perfectly understandable from a business perspective. For example, if you’re promoting a site which may be deemed unethical or illegal (i.e. illegal music downloads) then the last thing the designer wants to see, is his design being used on this illegal site. This has the potential to severely damage their reputation & integrity.

When using a designers free template, its always a good idea to let other people know about the designers site. Doing so, creates potential traffic & customers for the designer and you may even get paid a commission if these visitors take up the paid service as well. As a thank you, some designers will also offer to do some custom re-designing for you so that the template better suits your needs. Remember, in the world of internet marketing, if you do a favor for someone, very often you’ll get a favor in return. That’s how online business survive…you build relationships!

As we touched on earlier, always always read the terms & conditions. Some designers may want something in return for you using their template. Read the conditions & ensure you don’t get caught out with anything (i.e. free for the first 30 days, then a charge of $9.99 a month).

If this is your first time setting up your very own website & you’ve just downloaded your free template, make sure you get offered a great customer service as well. More than often, this can make a difference between setting up your site with the template within a day or taking a week! Great customer service should be flexible (i.e. more than one means of contact). Make sure there are other methods of contact as well such as; supplementary email address, telephone number, Skype etc.

On a related point, once you’ve got your template, make sure you choose a hosting account which will allow you to host an unlimited number of websites. Thing big. You want to turn your online business into a money-making machine after all!

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