Before we examine the tips for ranking on the first page of Google, it’s important to mention a few points about how Google perceives link building:

 

Natural & Unnatural links:

Google places emphasis on rewarding good user experiences.  To that end, Google wants to see organic naturally occurring links to a site.  Any links which are inorganic or look unnatural in any form will be picked up as spam by Google’s algothirm – or at least that’s how it’s supposed to work.

So what’s natural & unnatural?

Well simply put, unnatural or inorganic is any link building campaign which is designed or perceived to manipulate or fool Google into awarding a higher rank for a website than it should get.  Google doesn’t like link-building software… Software’s are designed to build mass links to a money site effortlessly and with minimum human involvement and in the shortest time possible.  Whereas natural organic links are high quality links which takes place over a much longer period of time.

 

5 Tips for Ranking on Google

Those of us who’ve been around for a while remember when Google results page were clean, white pages with 10 results of less and a couple of ads. Safe to say we’ve come a long way, and while some users find the cluttered search pages a nightmare, from a business perspective everyone needs to rank highly on Google in order to reach a wider audience. As a marketer, the opportunity to control multiple first page rankings means you’re able to rank better, appear in more searches and present a recognizable brand to the market.

Use these strategies to build traction with SEO and establish a name in your industry:

off-page seo

 

1. Local:

Local results work their way into a search result in a number of ways. If for instance a user searches for a restaurant in a specific neighbourhood, or a local store, the search engine may display maps showing the location and other relevant information. Businesses that comprise of a retail store front could use local listings as a way to pull in new visitors. Three factors determine local listings:

· Google Places Listing

· Your website

· Other factors such as structured citations or back links

2. Sitelinks:

As a marketer you need SERP space, links and as much exposure as possible, and Google allows you to do this with site links. Both standard and expanded site links are supported by Google but we can’t really tell how that algorithm works. What we do know for sure is that Google encourages people to use informative and descriptive anchor text and avoid repetition. Failure to produce quality and useful anchor text can lead to demotion by Google Webmaster Tools.

3. News:

If you operate a news website or a high quality blog, Google News might prove to be a valuable tool for when you want to gain more traffic and organic listings. Just make sure to set the bar high, because Google has set in place a few guidelines for the technical and quality aspects. Provided the website meets these requirements, you are free to submit your articles for inclusion in Google News.

4. Video:

Videos play an important part in SEO and if the video trends, it can give your brand the boost it needs. As you may have noticed, Google displays YouTube videos in the search results, which makes it all the more important to include video in your content. Luckily, embedded videos can be listed too, so work on getting more videos embedded on your website.

5. Images

Images are also included in SERPs (Search Engine Results Pages) and a single click on the picture leads the user to the source webpage. Image search doesn’t generate as much engagement as regular web search traffic but that doesn’t make it useless. Certain niches require significant use of images for SEO purposes; for instance travel websites and beauty magazines tie certain keywords to the images on their pages, therefore improving their rankings.

6.  On-Page SEO:

on-page SEO

Don’t underestimate the power of on-page SEO or on page optimization.  Ensure that your main keyword appears in the following areas of your site:

–  Main keyword in your Title

–  Main keyword in H1 tag

–  Main Keyword used in the alternate text field for your image.

–  Main keywords in your description field

–  (no need to place your keyword in your meta keyword section – these simply do hold as much value as it used to!)

–  A YouTube video which is connected to your content.

–  1 link pointing to an authority site which is relevant to the content.

–  Keyword to be used twice at the most – avoid excessive use of the same keyword as Google will view this as ‘keyword stuffing’.

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